3.
Public Education Materials and Strategies
The Program pursued an ongoing engagement strategy with consumers, collection sites, municipalities, and retailers in 2024. The following is a summary of the public education and promotion strategies executed during the reporting year. Website OPEIC’s dedicated Program website includes the following content: • Collection site locator (a map displaying locations of all OPEIC collection sites – See Appendix A). • Hours of operations and addresses for all collection sites. • Details of products accepted and not accepted by the Program, including product pictures for reference. • Other program information (e.g., environmental handling fees, program news, program history, etc.) • Contact information, including email address (info@opeic.ca) and a toll-free consumer inquiry phone number (1-877-592-2972 ext. 424). • A list of frequently asked questions to address stakeholder inquiries. In 2024, OPEIC.ca recorded 98,736 sessions from 81,311 users , reflecting an 18% increase from the previous year. Partnerships OPEIC continued to contract with the Recycling Council of BC (“RCBC”) to provide consumer support through RCBC’s phone hotline (604-RECYCLE) and the free Recyclepedia smartphone app. RCBC is a trusted public information resource that consumers use to learn about the recycling options available in their communities. In 2024, RCBC and OPEIC collectively answered 2,165 phone and email inquiries related to the OPEIC Program. OPEIC also continued its participation in the Stewardship Association of British Columbia (“SABC”), a consortium of EPR programs in the province connected by a mandate to simplify recycling for the public. BCRecycles.ca – SABC’s consumer-oriented website – is a one-stop- shop resource for detailed information on materials that can be recycled in British Columbia. BCRecycles.ca includes a comprehensive recycling locator tool, a downloadable recycling handbook, and contact information for the OPEIC Program. Events Throughout 2024, OPEIC contracted with its Service Provider to bolster accessibility beyond their permanent collection network. Overall, OPEIC participated in 81 collection events, across 24 regional districts. Some of these events were coordinated by our prior service provider’s year-round ambassador program team who organized collaborations with community
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