9. Plan Performance
OPEIC assesses the performance of the Program with both qualitative and quantitative measures in response to the performance targets and commitments outlined in the approved Program Plan. Table 7 summarizes the Program’s performance against its targets and
commitments as set out in the Program Plan. Table 7 : Program Commitment and Targets
Program Area
Target/Commitment
2024 Performance Strategies for Improvement
Percent of residential consumers of EOPE that are aware that EOPE can be recycled. Target of 35% in 2022 and 70% in 2024.
65% 13 (2024).
In 2025, we will aim to allocate additional budget to digital channels focused on optimizing conversion 14 , with the goal of increasing awareness, consideration, and reach—including remote communities.
Consumer Awareness
Residential consumer awareness survey – conducted every two (2) years from 2020. Report annually on the number of program website visits. Report annually on the number of RCBC Recyclepedia website visits and hotline calls. Report annually by collection site type (Regular and/or Bulky Products), and provide a list of sites with locations and identify
A survey was conducted in 2024. Next survey is scheduled for 2026. 98,736 sessions from 81,311 unique visitors 2,165 phone, email, and smartphone app inquiries. Total number of sites –239 (includes regular and bulky as both streams combined).
Collection Sites
13 The survey sample size was insufficient to report consumer awareness ; therefore, general awareness is reported. We can assume higher awareness levels among EOPE users due to targeted interest-based campaigns. 14 A conversion is when someone takes a desired action—in our case clicking on "find a location" after viewing what products are accepted.
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