Warning Labels Market To Reach $10 Billion By 2020 A new report from Technavio’s predicts the global warning labels and stickers market to surpass rev- enues worth $10 billion by 2020, posting a moderate growth rate over the next four years. In this report, Technavio covers the present scenario and growth prospects of the global warning labels and stickers market for 2016-2020. “The global warning label and stickers market has witnessed many innovative products in the past few years,” said Sharan Raj,Technavio’s lead market research analyst for tags and labels.Vendors are launching prod- ucts such as clear-on labels that provide a no-label look, used in packaging premium products. These stickers provide absolute transparency, high aging resistance, good adhesion, and clean label positioning.” The market is witnessing a growing popularity of labeling processes such as UV-curing hot melt to pro- vide removable stickers. The use of acrylate-based pressure sensitive adhesives for providing trouble- free labeling at exceptionally low temperatures is a growing trend in the market. The top four key drivers for the global warning la- bels and stickers market, according to Raj, are: • Increasing demand for packaged food and bever- ages from consumers worldwide is the primary driver for growth in the warning labels and stickers market. The soaring global population, along with rising con- sumer income levels, has boosted the demand for pack- aged food and beverages. • The manufacturing of warning labels and stickers requires skilled manpower and high-end machinery to develop labels with specific properties, which will require increased R&D spending by manufacturers. Vendors use advanced technologies in the selection and processing of raw materials, the design of the label and the final printing process. Top companies 3M spent $1.77 billion in R&D in 2014. • There has been a significant shift in the percep- tion of consumers and manufacturers about packag- ing in recent year s. Market trends suggest an increased level of attention paid by consumers on the design of packaging, colors, and ingredients used, safety measures, and related warning labels. From the consumer goods manufacturers’ point of view, labeling has become a major branding tool. In highly cluttered markets, creating shelf appeal and visi- bility has become the most important strategy for man- ufacturers. Manufacturers are thus focusing on proper labeling to create appropriate product awareness to at- tract consumers. This in turn is contributing to the growth of the global warning label and stickers market. • High demand for colored labeling will increase.
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