INVESTMENT STRATEGY
Gen Z Homebuyers Wield Influence UNDERSTAND GEN ZER’S PREFERENCES AND EXPECTATIONS TO GAIN A COMPETITIVE EDGE.
KIAVI
G eneration Z is emerging as a critical demographic in real estate. Although they currently make up just 4% of all homebuyers, Gen Z’s influence is growing. As they age and increase their purchasing power, Gen Z’s impact on the housing market will expand, offering new opportunities for real estate investors. UNDERSTANDING GENERATION Z Born between 1997 and 2012, Gen Z is highly digital and values homeownership. Research shows Gen Z is twice as likely as previous generations to want to buy a home before age 25. About 87% aspire to own a home and 68% view homeownership as a path to building wealth. However, their financial constraints, including an average student loan debt of $24,473, present challenges. ADJUSTING INVESTMENT STRATEGIES Investors hoping to appeal to Gen Zers should consider this cohort’s three main expectations: 1. TECHNOLOGY AND SUSTAINABILITY. Gen Z expects smart home technology, like smart homes controlled via smartphones, and energy-efficient upgrades in their living spaces. 2. AFFORDABILITY. Many Gen Zers live
boost their savings. Investors should offer affordable housing options that cater to this practical financial behavior. Properties in urban or suburban locations that blend affordability with amenities are crucial for attracting Gen Z buyers. 3. FLEXIBILITY AND FUNCTIONALITY. Gen Z values flexible living spaces that can serve multiple purposes, reflecting their adaptable lifestyle. Homes that
investors, freshly rehabbed properties with updated appliances and smart home technology align with Gen Z’s tech-savvy and environmentally friendly preferences. Flexible lease options and amenities such as coworking spaces also attract young renters. LOOKING AHEAD Real estate investors who align with Gen Z’s preferences, including sustainability, affordability, and multifunctionality, will gain a competitive edge. Although most Gen Zers are not yet homebuyers, many are saving for a home, and understanding their needs will help investors position themselves for future success. Staying informed and flexible will be essential as Gen Z continues to shape the housing market. With more than $12.3 billion in funded loans, Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data and technology to o er REIs a simpler, more reliable, and faster way to access the capital they need to scale their businesses. Formerly known as LendingHome, we’re committed to helping our customers revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country. NMLS ID #1125207
accommodate multigenerational living or provide versatile spaces, like home offices or gyms, align with Gen Z’s lifestyle needs.
GEN Z IN THE RENTAL MARKET Gen Z is also shaping the rental market. Unlike millennials, whose peak rental years are ending, Gen Z is just beginning to exert its influence. Harvard research shows that Gen Z’s emergence presents sustained rental demand, despite challenges like multifamily construction slowdowns. Properties that cater to their preferences (e.g., tech-enabled living spaces with flexible leasing terms and energy-efficient appliances) will succeed in this market.
HOUSE FLIPS AND REHABBED RENTALS
For house flippers, modernized and move-in-ready homes appeal to Gen Z because they value convenience and minimal maintenance. For rental
with family longer to save money, or they engage in side hustles to
| :: NOVEMBER - DECEMBER 2024
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