and get a real sense of what your brand is about. That trust converts into dollars.
STAND OUT AND BE SEEN You’re probably saying, “I’m busy! I’ve got a business to run!” and finding the time, energy, or budget to produce video content might seem daunting. But think of it this way: Every day you’re not using video, you’re losing out to someone who is. And not just to the big corporations with limitless marketing budgets. Small businesses that use video are already seeing the benefits – they’re engaging with their community, building relationships, and converting at a rate that puts other forms of marketing to shame. So, what’s the bottom line? In a world saturated with content, video is the clearest path to standing out. It’s versatile, engaging, and most important, backed by hard data. If you want to grow your business, reach more customers, and make a lasting impression, you can’t afford to ignore it any longer.
SKYLER WILSON
Skyler Wilson is an entrepreneur obsessed with video production and marketing. It started with making YouTube videos in middle school, then interning at a marketing firm and church, mastering editing and live production. Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He o ers a fresh perspective, blending creativity, leadership, and processes.
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