OTHER INFORMATION Can I sell wholesale as well as retail?
Yes. Banjo’s is primarily a retail operation, but some stores do produce wholesale orders for restaurants, mixed shops and caterers. Before entering into the wholesale market franchisees are invited to investigate with Banjo’s the potential pitfalls and opportunities of the wholesale market. Can I change aspects of the Banjo’s brand or Banjo’s systems? Absolutely not. Customers always know what to expect in a franchised store and that is why Banjo’s uses a consistent approach to marketing the Banjo’s brand. In store advertising and promotional materials are available to all franchisees across Australia. Can I introduce new product lines to my Banjo’s site? No. As a franchisee you must produce our list of primary products. However, Banjo’s understands that not all tastes are the same. For this reason you have the freedom to choose any combination of products from our optional list. Banjo’s are consistently developing and testing new products. Franchisees are encouraged to provide the Resource Centre with ideas or feedback.
Understanding the franchise relationship Two important features of franchising are: a The franchisor has established the business system you are using and; a That Banjo’s franchise system relys on each franchise maintaining consistency.
For those reasons, franchisees are required to adhere to the franchise system operating procedures set down by the franchisor. As a result you are limited to the changes you can make to the franchise system without the agreement of the franchisor.
You will be bound by confidentiality obligations, this includes limited rights to use the franchisor’s intellectual property or business system outside the franchise.
As most businesses adjust to meet changes in the market, the franchisor may make changes to the franchise system at any time but does not have to discuss them with all franchisees.
Franchise Code of Conduct Banjo’s Corporation is a member of the Franchise Council of Australia and complies with the Franchising Code of Conduct which is administered and enforced by the Australian Competition and Consumer Commission (ACCC).
Recommended Reading Franchisee Manual www.accc.gov.au/accc-book/printer-friendly/29760
Franchisee Code of Conduct www.accc.gov.au/business/industry-codes/franchising-code-of-conduct Franchising Code FAQ www.accc.gov.au/update/franchising-code-frequently-asked-questions General Franchising ACCC www.accc.gov.au/business/franchising
34
Made with FlippingBook - Online Brochure Maker