BORBALA’S SCHEDULE
Client Advising and Coaching Days July 10, 17, 24, and 31
FACEBOOK LIVE SESSIONS OnMondays this month, starting at 3 p.m. The dates are July 15, 22, and 29.
Search for us at @ConciergeCPAs.
To schedule a time, go to Borbala.AcuityScheduling.com Prospective client inquiries: Borbala@ConciergeCPAs.com
Client of the Month
Liz Hersh from Hersh PR and Marketing
Q: How long have you been in business, and what prompted you to go out on your own?
It’s always exciting when we help a client reach that level. It means we’ve done our job!
A: I had one “real” job after college! But I quickly went out on my own because I knew I could create and execute a better approach to attracting clients and customers. That was 10 years ago. A lot has changed in my industry, and it can be challenging to keep up with everything. Thankfully, I have a small team, and together, we keep tabs on the latest trends. Q: What advantages do businesses that outsource their marketing have over the ones who try to figure it out in-house? A: When you’re building momentum and starting to scale your marketing efforts, you’ll need outside help in the form of a consultant or agency. They will know things that you likely don’t know: what tools are best, what
There will be opportunities for us to partner with that client again because the umbrella of marketing is big. Unless you are a multimillion-dollar corporation with a 50-person marketing department, you don’t have all the expertise you need in-house. Over time, you’ll understand what you excel at internally and where you still need help. For example, you might do the bulk of the marketing in-house but outsource the media buying or the blogging. A: We are seeing a new trend called no-click searches, meaning consumers search for something on Google but don’t click on any results. They scan the search results page and quickly find the answer they are looking for. As a result, Google doesn’t generate advertising revenue and websites that rank organically don’t generate clicks. It’s too soon to tell what changes Google might make, and the data still shows that SEO is alive and well. But this is a big change in consumer behavior that we’ll keep an eye on. Q: What are some lessons about running a business you learned that you can share with a reader who may be in that start-up phase right now? A: Learn to embrace failure! I know that’s easier said than done. Very early on in my business, I was so concerned with being perfect. There was no way I’d be able to grow the business if I kept that mindset. I’ve learned that it’s better to publish a landing page or a blog article and start collecting feedback … even if the messaging or the graphics aren’t perfect! You can learn and adjust as you go. Q: What are the current trends in digital marketing?
strategies work, and how to put good systems in place specifically for marketing and lead generation. Trying to build your marketing department in- house with no experience can take years, so working with external help can help shorten that process. Once you get a little larger, you can bring some of that expertise in-house.
Thanks, Liz!We wish you the best in continuing all your hardwork!
2 ConciergeCPAs.com
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