Leading the Brand Experience SLIB

Activity No. 2: 15 minutes. Luxury Economy & shifts on perspective

In groups,

1. Analyse the information provided in the digital booklet.

2. Discuss and prepare a presentation on:

Group 1: (pages 4 and 5) Executive Summary and the Hierarchy of Luxury Needs

Group 2: (pages 10 and 11) The future of Luxury Travel

Group 3: (pages 12 and 13) The future of Luxury Travel

Group 4: (pages 14 and 15) Serving a new Era of Luxury Travellers

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