PROGRAM OBJECTIVES EXPLORE the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.
IDENTIFY the behaviours associated with developing and maintaining a strong Luxury brand as a Luxury leader.
DISCOVER international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.
DEFINE guests’ Luxury needs & a systematic approach to facilitating a Luxury experience.
RECOGNISE frameworks used by Luxury brands to transfer the concept of Luxury in the culture of the organisation, facilitating and enhancing Luxury in the workplace.
LEARN how creativity has a strong association in the world of Luxury, cultivating moments of unexpected surprise.
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