Leading the Brand Experience SLIB

LEADING THE SHANGRI-LA LUXURY BRAND EXPERIENCE

OUR OPPORTUNITIES TO WOW… New stories, Each hotel is unique.

LUXURY TODAY: Modernisation Localisation Timelessness

SHANGRI-LA’s LUXURY PROMISE:

WHAT LUXURY MEANS TO US… Our stories, What makes us unique.

Experiences inspired in our Asian roots combined with the best of the local culture.

OUR DNA: Who are we as a Brand…

MASTERING THE BASICS:

Shangri-La Guiding Principles

• Shangri-La Service Guide (standards) • Shangri-La Values

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