’60s
Celebrating 75
Fascinators, fur coats, and fedoras, oh my! We rounded up sartorial highlights from our historical fashion spreads and ads Seven Decades of Style
BY DANIELLE ALLAIRE
alboa Park may not be Bryant Park, but that doesn’t mean that San Diegans haven’t made a sartorial splash. Sure, San Diego’s unofficial wardrobe includes surf brand–issued shades and flip-flops. After a quick beach dip, though, we can clean up rather nicely. In our archives, we found some epic examples of San Diego fashion through each decade of our history. B
SIXTIES Miniskirts. Paisleys. Surfers, bikinis, and beach- blanket bingo at Black’s. Welcome to the ’60s—quite possibly the most fashion-dense era. Mods and rockers were the early-era trendsetters, while hippies upset the apple cart by trading hyper-sophistication for casual, print-heavy chaos (and turning said apples into pipes). But San Diego Mag keeps it classy with a nod to the glamor of the decade’s early years, hinting at the emergence of James Bond and “it girls.”
’40s
FORTIES In our debut decade, we embraced the dapper trends of the day, which were basically Katharine Hepburn’s Mid-Atlantic accent slapped on a dress form. At locales like the Del Mar racetrack and the Hotel Del, women were draped in slinky suit dresses and nary seen without a hat, while men sported a proud G.I. fit or the ever-flattering high- waisted slacks and ties as wide as Cary Grant’s grin. My, you’d look yar on the deck of the Point Loma Yacht Club.
’ 70s
FIFTIES Advertising! Post-war
’50s
materialism! Jell-O! The economic boom of the ’50s led us to off-the-rack bliss (more Nordstrom than Shein) as the number of styles kept up with increased amounts of disposable income. Barbie waists and slimming suits were de rigueur and essential in completing the era’s picket- fence chic, which would fit perfectly in any Rancho Bernardo front yard.
SEVENTIES We could have given you halter tops and sequins, but our city has a subversive side, offering more Annie Hall and less Saturday Night Fever . Don’t get us wrong—no one was
safe from wide lapels, gold chains, and chest hair, but this androgynous get-up proves the decade was more than the sum of its disco.
AUGUST 2023 72
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