Getting back to basics. Despite the challenges we’ve had to overcome, the past two years have been an opportunity to learn, reevaluate and reaffirm our strengths and core beliefs. Right now is the time to get back to the basics, and we can’t wait for you to see everything we have in store for 2022.
This all started with the launch of a new brand campaign: Basic Is. Basic is a blank, clean canvas, the perfect platform for a new idea and an indispensable tool for self-expression. It’s our belief that the basics — like quality, consistency and reliability — deserve more attention than they usually get. At Gildan, we treat basic with the respect it deserves. To elevate the Gildan Softstyle® collection even further, we’ve added 5 new styles and 11 new colours. These styles are being incorporated from our sister brand ANVIL® by Gildan®, allowing us to consolidate and simplify our core Gildan® offering. Gildan continues to have your back and we remain committed to Making Apparel Better®, not only with regard to the quality of our garments but also how they are made.
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