American Business Brokers & Advisors - May 2019

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Looking Outside the Leadership Pipeline WHAT THE PYGMALION EFFECT SAYS ABOUT EMPLOYEE POTENTIAL

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In 1968, two psychologists performed an experiment on an elementary school classroom. They gave each student a disguised I.Q. test and told their teacher afterward that about 20 percent of the students would be “intellectual bloomers” based on the test’s results. They then gave the teachers the names of these students. What the teachers didn’t know was that the names of the “intellectual bloomers” were chosen at random and not based on their test scores. Over the course of the next eight months, the teachers favored these students, supporting and encouraging them in order to nurture their supposed academic giftedness. Then, the two psychologists re-administered the same I.Q. test, finding that the students the teacher had nurtured, on average, scored higher the second time around. The conclusion of the study was that support and nurturing from leaders and mentors can positively affect a person’s performance in academic settings as well as their job. This phenomenon was dubbed the Pygmalion Effect, after a sculptor in one of the stories from Ovid’s Metamorphoses. He creates a sculpture of a beautiful woman from ivory and falls madly in love with his own creation. The story, like the experiment, illustrates how a person’s expectation for someone else can influence their performance. It’s an easy trap to fall into as a leader or a business owner. You may have noted that you have employees with potential for advancement in your company. While supporting and nurturing the potential of certain employees is not inherently a bad thing, don’t let your support for them become a lack of support for your other employees. The Pygmalion Effect demonstrates that an employee’s potential for leadership is based largely on the support they receive. Conversely, a lack of support can lead to a decrease in potential and even performance. As a business owner and leader, it pays to know just how much your demonstration of support for employees can positively affect their performance and your business.

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