is that they have become the target of a “dirty tricks” campaign in which a competitor has attempted to undermine staff and customer confidence and morale by starting a scurrilous (and entirely false) rumour that Pirtek Swindon and Pirtek Westbury had fallen out of favour with Pirtek UK. “When I first heard about it, I was furious,” Edwards recalls. “But, with the benefit of hindsight, it is almost flattering. We have established such an excellent reputation that the only way that a rival can compete is through lies and deceit.” Unfortunately for that rival company, the dirty tricks campaign has truly backfired. Edwards says that the vicious rumours have galvanised his team to aim even higher. “Our team took
this very personally,” he says. “Like me, they live and breathe Pirtek and any attempt to undermine that will merely make us all work harder.” Thankfully, Pirtek Swindon and Pirtek Westbury customers have also been unmoved by the dirty tricks. “Our customers want their problems resolved quickly, efficiently, safely and cost-effectively. They are not interested in petty politics or what the rumour mill has to say,” Edwards concludes. “For almost a quarter of a century, we have consistently proven our commitment to our local customers and to the local community. It would take a lot more than a few rumours to undo what we have accomplished in the past 24 years.”
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