Warwick Business School delivers the insights you need to succeed in a rapidly changing world.
Behavioural Science in Practice
For the Change Makers
Understanding the science behind human decision-making
This course will be delivered at the iconic Shard building, in the heart of one of the world’s most cosmopolitan cities, London, where we combine facilities specifically designed for executive-level learning, with easy access to London’s international airports and transport hubs.
Experience an immersive programme addressing how behavioural science is used in organisations to help encourage their customers and employees to change their behaviour. Behavioural science has revolutionised how we approach problems, by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions. Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work. Over three days, explore key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The programme emphasises practical application, so everything is directly transferable back into your workplace.
Goal Define target behaviours
Insight Uncover barriers and drivers
Solution Develop ideas and propositions
Test Understand what works
This programme is delivered in collaboration with CogCo, a global company specialising in the practical application of behavioural science.
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Who is this programme for?
Scientifically measuring, testing, and analysing human decisions and behaviours should be the number one priority for any successful organisation. This is why behavioural science is one of the most crucial subjects in the modern world”
This programme will empower participants to create and launch behaviorally-informed projects designed to enhance customer experiences, transform employee engagement, and build cutting-edge behavioral science teams within your organisation. Suitable for both those who have an understanding of human-decision making, and those new to behavioural science, you will leave the programme with an understanding of behavioural science theory as well as a set of practical tools and techniques you will be able to take back to your own work and apply immediately.
Redzo Mujcic Course Director
Participants include
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Marketing Directors for multi-national firms
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Economists within government organisations
Learning and Development Professionals
Change and Transformation specialists
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Benefits of the programme
For your business:
For you:
Understand how to quantify employee preferences and behaviours.
Understand behavioural science theory and key principles that can be applied in practice.
This is a fantastic programme to learn how to apply the fundamental principles of behavioural science to achieve your organisational goals
Implement optimal policies to change and improve behaviour.
Build the skills to design a behavioural science intervention that can tackle a live problem.
Critically analyse data and information on workplace behaviour.
Gain an understanding of the latest developments in the field.
Ensure effective design and evaluation of nudge interventions.
Network with industry leaders, global experts, and like-minded professionals.
Edward Gardiner Director at CogCo
Experience executive-level learning in a premium location.
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Behavioural Science in Practice
Uncover the drivers of choice
You will gain the latest insights on experimental psychology, judgement and decision-making, and behavioural science from some of the best researchers and practitioners in the field. Programme details Delivered over three days, this programme will help you to successfully identify the drivers of choice and human decision-making, by exploring key findings of behavioural science and cognitive and social psychology. You will explore the hidden forces that shape how we think and decide, and the influence of context and culture.
Day three
Day one
Day two
Foundations of Behavioural Science Gain a foundational understanding
Applying Behavioural Science Deepen your understanding of the practical application of behavioural science, particularly in overcoming barriers to behaviour change. Examine real-world challenges, analyse insights and develop actionable solutions, fostering collaboration and critical thinking within your teams.
Testing and Integration Focus on the principles of testing and evaluation the effectiveness of your proposed solutions, presenting your findings to your cohort, WBS faculty and CogCo. Explore how AI is being integrated into behavioural science, enhancing the ability to gather insights and implement interventions.
of behavioural science and its significance in influencing
decision-making processes. Outline your behavioural science group project, with a particular focus on setting clear and measurable behavioural objectives to guide your initiative. Network with your peers over a cohort dinner in London, where you will have the opportunity to debate outside of the classroom.
Beliefs
Decision-making
In collaboration with CogCo CogCo are a group of behavioural scientists, designers and data scientists with a common purpose to improve people’s lives at scale. They help organisations understand the behaviour of their users, customers or employees and improve their products, services and campaigns by combining insights and methods from behavioural science, design and data science.
Preferences
Cognitive biases
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Talk to us
Why Warwick Business School? At Warwick Business School, we believe that continuous development is imperative for both your personal development and the success of your organisation. Attending an Executive Education programme is your opportunity to step away from the office and gain fresh perspectives on your organisational challenges. You will develop a network of like-minded executives and learn from our passionate and engaging faculty and industry professionals on the latest thinking. They will encourage and champion you to develop your thinking and skillset, leaving you feeling ready to implement your learning and insights to your business in real time. We are proud that our suite of Executive Education programmes is ranked among the world’s top 30 in the Financial Times Executive Education Open Programme rankings.
1-2-1 conversation Book an online 1-2-1 chat with our Business Development team, to discuss how the programme can maximise your potential for success.
Apply today We are always happy to talk through any queries, and support on building a business case for programme applicants.
We know business leaders want to create a better world, a better society and a healthier organisation. We have the knowledge and experience to help you do that Camilla Jonsson Director of Executive Education
Chat to us
Apply now
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Our experts The Behavioural Science group at WBS is the leading centre of its kind in Europe, at the forefront of research in psychology, economics and neuroscience, while heavily involved in real world applications.
Tasters and thought leadership events We host several Executive Education events throughout the year, to give you a taste of what studying with us is really like. Take a look in our events calendar below to find one that suits you.
Redzo Mujcic Course Director
Nick Chater Professor of Behavioural Science
Check out our events calendar
A rione Appleby-McQueenie Business and Portfolio Development Manager, Executive Education
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Owain Service CEO of CogCo
E arione.mcqueenie@wbs.ac.uk
Edward Gardiner Director at CogCo
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Behavioural Science allows you to understand why people do the things they do and develop interventions that can help your organisation flourish in an ever-changing environment. The question is not ‘why implement behavioural science’ but rather ‘why wouldn’t you?’ Jamie Bowen Behavioural Science in Practice participant
Warwick Business School, The University of Warwick, Coventry, CV4 7AL UK
WBS believes this document is accurate, but accepts no liability for errors or later changes. See our website for the latest information. 02/2025 58975
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