Understanding the science behind human decision-making
This course will be delivered at the iconic Shard building, in the heart of one of the world’s most cosmopolitan cities, London, where we combine facilities specifically designed for executive-level learning, with easy access to London’s international airports and transport hubs.
Experience an immersive programme addressing how behavioural science is used in organisations to help encourage their customers and employees to change their behaviour. Behavioural science has revolutionised how we approach problems, by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions. Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work. Over three days, explore key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The programme emphasises practical application, so everything is directly transferable back into your workplace.
Goal Define target behaviours
Insight Uncover barriers and drivers
Solution Develop ideas and propositions
Test Understand what works
This programme is delivered in collaboration with CogCo, a global company specialising in the practical application of behavioural science.
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Behavioural Science in Practice
wbs.ac.uk/go/BSIP
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