Who is this programme for?
Scientifically measuring, testing, and analysing human decisions and behaviours should be the number one priority for any successful organisation. This is why behavioural science is one of the most crucial subjects in the modern world”
This programme will empower participants to create and launch behaviorally-informed projects designed to enhance customer experiences, transform employee engagement, and build cutting-edge behavioral science teams within your organisation. Suitable for both those who have an understanding of human-decision making, and those new to behavioural science, you will leave the programme with an understanding of behavioural science theory as well as a set of practical tools and techniques you will be able to take back to your own work and apply immediately.
Redzo Mujcic Course Director
Participants include
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Marketing Directors for multi-national firms
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Economists within government organisations
Learning and Development Professionals
Change and Transformation specialists
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Behavioural Science in Practice
wbs.ac.uk/go/BSIP
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