Uncover the drivers of choice
You will gain the latest insights on experimental psychology, judgement and decision-making, and behavioural science from some of the best researchers and practitioners in the field. Programme details Delivered over three days, this programme will help you to successfully identify the drivers of choice and human decision-making, by exploring key findings of behavioural science and cognitive and social psychology. You will explore the hidden forces that shape how we think and decide, and the influence of context and culture.
Day three
Day one
Day two
Foundations of Behavioural Science Gain a foundational understanding
Applying Behavioural Science Deepen your understanding of the practical application of behavioural science, particularly in overcoming barriers to behaviour change. Examine real-world challenges, analyse insights and develop actionable solutions, fostering collaboration and critical thinking within your teams.
Testing and Integration Focus on the principles of testing and evaluation the effectiveness of your proposed solutions, presenting your findings to your cohort, WBS faculty and CogCo. Explore how AI is being integrated into behavioural science, enhancing the ability to gather insights and implement interventions.
of behavioural science and its significance in influencing
decision-making processes. Outline your behavioural science group project, with a particular focus on setting clear and measurable behavioural objectives to guide your initiative. Network with your peers over a cohort dinner in London, where you will have the opportunity to debate outside of the classroom.
Beliefs
Decision-making
In collaboration with CogCo CogCo are a group of behavioural scientists, designers and data scientists with a common purpose to improve people’s lives at scale. They help organisations understand the behaviour of their users, customers or employees and improve their products, services and campaigns by combining insights and methods from behavioural science, design and data science.
Preferences
Cognitive biases
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wbs.ac.uk/go/BSIP
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Behavioural Science in Practice
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