IMPACT STORY
Twin Cities PBS & Legacy Funding Relish the Food and Culture of our Region
“A great talent and amazing host. Love his insight and joy [of] cooking.” – Facebook Fan
Hosted by James Beard-nominated Chef Yia Vang, Relish shares stories of cuisine and culture. Vang invites viewers into kitchens, markets, and even a canoe, where chefs share dishes with deep personal and cultural ties, offering a flavorful exploration of tradition and identity in each 30-minute episode. The fifth season premiered in Spring 2024 with a streaming-only release on the PBS App. TPT experimented with a new distribution strategy to capture the epicurious spirit of the Midwest.
In May 2024, viewers and members of the local food and restaurant community were able to relish the new season of the series first-hand. TPT hosted two high-energy events at Union Hmong Kitchen that welcomed members of the media, social media influencers, and loyal TPT supporters to a sneak peek of the new season of Relish . Attendees were treated to a preview trailer for the season, remarks from the show’s host, and a Q&A with featured food makers from the show. To engage a new, expanded foodie audience in streaming Relish , we created and distributed a robust social media toolkit that included social media tags, sample post copy, links to specially curated promo and vertical videos, episode photos, and more for host Yia Vang, the Relish chefs/ food makers, and influencers who attended the launch event at Union Hmong Kitchen. This effort inspired new food- and restaurant-loving audiences to learn more about the cultures and cuisines featured this season.
“One day I will finally run into you at the State Fair and I will tell you how Relish has done so much for me as a child of two brown immigrants.” – Instagram Fan
11 CHEFS & MAKERS | 4 INFLUENCERS | 17 MEDIA PARTNERS 621K FOLLOWERS | 1.7M IMPRESSIONS
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