IMPACT STORY
KSMQ & Legacy Funding Supported Visibility of Cancer Awareness Activities in Southeast Minnesota
As the online audience continues to grow, the digital series KSMQ+ showcased activities that revolve around cancer research awareness and community support. These three stories highlighted engagement and support around community projects and honored the history of community events. Plunging for Pink has been happening at Austin’s East Side Lake for the past fourteen years. Each team (business or personal) obtains sponsors to jump into the frozen lake in the winter and all proceeds are donated to cancer research. There are at least 100 participants from our surrounding communities. The Blade Parade features the Mower County Public Works Department, which has volunteered for two years by decorating their plow blades in pink and other colors to support all cancers with intended designs. They drive a designated route in Austin in February, snow or no snow, to share their support for cancer research and to raise community awareness. The largest and longest event is the Lyle Cancer Auction, which just completed its 44 th year at the time of this story. People come from all over to attend this community event to support the local businesses and people who donated auction items and to be a part of the history of this event. Since its start in 1979, this annual event has raised over $3.5 million for cancer research.
Plunging for Pink
Blade Parade
Lyle Cancer Auction
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