Arts & Culture Vertical Videos
Publish Date: July 3, 2023 – January 4, 2024 Format: 12 x 1-minute vertical digital videos
Description
In addition to the vertical videos created around Relish , Stage , and Jesse Ventura Shocks the World , TPT produced 12 vertical videos focusing on arts and culture. These videos are cross- posted as YouTube Shorts, Instagram Reels, and TikToks, reaching audiences on the platforms they use to enhance their understanding of and appreciation for Minnesota’s expansive arts community.
Impact
The intention of our vertical video work is to share stories of Minnesota with audiences who are younger than the viewers who typically find us on broadcast and the PBS App, with the hope that by publishing to the platforms they use most, they’ll be led to discover our larger body of Legacy- funded work. Beyond views, we often see active engagement through comments on these videos.
Distribution & Reach
Platform
Reach (July 1, 2023 - June 30, 2024)
Streaming
6 videos available | 28,941 streams
Social Media
18 posts | 668,540 views | 48,886 engagements
Episodes
State Fair Seed Art | August 23, 2024 Liv Schreiber’s Minnesota State Fair Official Commemorative Art piece was created over 300 hours with a toothpick, glue, and a LOT of seeds. The Seed Queen | August 24, 2023 Lillian Colton entered her first crop art in 1966 and won nine “best of show” purple ribbons in 11 years. She stopped competing in 1983 but continued to be a part of the show. After she passed in 2007, her daughter Linda Paulsen carried on the tradition of creating crop art and giving demonstrations.
John Philip Sousa Hated Minneapolis | July 3, 2023 A little Minnesota music history to talk about during your 4th of July festivities! Watch The Song Poet in Rice Park | August 8, 2023 “The Song Poet” was originally performed in March 2023 at the Luminary Arts Center in Minneapolis. Hüsker Dü | August 15, 2023 Hüsker Dü was formed in Mendota Heights, MN in 1979 and they played fast. Like really fast. TPT Producer Josef Lorenzo explains a bit about the history of Minnesota’s fastest band.
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