Impact
In addition to broadcast and digital viewership, screening events enabled TPT to reach younger and more diverse audiences. Based on surveys of participants who attended the events, 61% identified as Latine, 75% were under 55 (with 32% under 35), and 66% were not current TPT members. Ninety-eight percent of the respondents said they felt welcome at the events.
In addition: • 100% of event attendees said they planned to learn more about the topic. • 98% said they learned something new about the history of Latine education in Minnesota and planned to talk to others about what they learned. • 96% said they learned something new about current efforts to support Latine education in Minnesota.
“The most important thing I take with me is how I could see the feeling and energy of who I am, I can become the Latine pulse/vibe and I loved the fight that all of us Latinos have gone through.” – Screening Attendee
Distribution & Reach
Platform
Reach (July 1, 2023 - June 30, 2024)
Broadcast
1 episode broadcast | 5 hours broadcast | 2,520 views
Streaming
1 episode available | 1 hour available | 1,090 streams
Social Media
43 posts | 303,464 views | 8,635 engagements
Events & Engagement
The film reached educators, students, and community members through five screenings in spring 2024. Profe premiered at the Minneapolis St. Paul International Film Festival and was shared among the featured schools at El Colegio and Academic Cesar Chavez. TPT hosted a panel discussion for Profe on April 18, 2024 at the station for 50 guests, including members of the Latine and education community. The engaging discussion, moderated by Dr. Jessica Lopez Lyman and Producer Sergio Mata’u Rapu, featured inspiring words from film protagonists Ramona Arreguín de Rosales, Katie Aviña, and Norma C. Garcés along with former State Representative, the Honorable Carlos Mariani Rosa.
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