The Electric Indian
Premiere Date: March 26, 2024 Format: 1 x 60-minute documentary
Description
A documentary from filmmaker Leya Hale, The Electric Indian tells the story of Ojibwe hockey legend Henry Boucha. A stand-out hockey star from Warroad, Minnesota, Boucha impressed on the ice from the 1969 Minnesota High School Hockey Tournament to the 1972 Olympics to the NHL, but an on-ice assault and injury ended his athletic career and unexpectedly led to a journey of healing and cultural reclamation.
Impact
The Electric Indian has had a significant impact on Minnesota’s history buffs, hockey fans, and Indigenous communities. By centering the story of Henry Boucha, a Native hockey legend, the film honors cultural identity while engaging audiences with historical and sports narratives that reflect their experiences. In addition to regional broadcast on TPT 2, the film has reached national audiences through 241 airings on 107 channels in 49 markets. The film’s outreach efforts have mobilized local influencers to raise awareness and celebrate Indigenous athletes.
Reflecting the project’s success in fostering cultural connection and education, surveys from the film premiere showed:
• 100% of viewers learned something new • 98% gained a deeper understanding of cultural resilience • 97% plan to share what they learned
Audiences said their biggest takeaways from the screenings were:
• The importance of supporting creators that make these films and bringing the community together to see them. • What a tremendous influence Henry had on the game of hockey here in Minnesota and the inspiration he is for young native athletes around the country! • I now know one more Native hero and role model for my kids.
Distribution & Reach
Platform
Reach (July 1, 2023 – June 30, 2024)
Broadcast
1 episode broadcast | 9 hours broadcast | 55,931 views
Streaming
1 episode available | 1 hour available | 7,934 streams
Social Media
25 posts | 664,887 views | 77,239 engagements
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