Events & Engagement
Outreach and engagement activities for The Electric Indian centered on community events, partnerships, and multimedia campaigns. A community sneak peek during Hockey Day MN 2024 in Warroad, MN drew 400 attendees. Producer Leya Hale led a discussion with Henry Boucha’s grandchildren about his legacy and the local community’s relationship with Indigenous history. The film was also featured at The Great Northern Festival at The Main Cinema in Minneapolis, attracting 150 attendees, including hockey fans and Native community members. Our partnership with the Minnesota Wild greatly expanded reach. A custom trailer aired during two Wild games and was featured in digital billboards and emails, connecting with over 36,000 fans. Additional promotions, such as posters and ads placed around the Xcel Energy Center and in Minnesota Hockey Magazine targeted new audiences, reaching over 24,000 people in-person and digitally. Leya Hale’s personalized messaging in emails sparked over 40 replies, deepening engagement with 82,000 subscribers. The overall multimedia campaign also included 32 graphics, a magazine cover, a teaser aired during Ken Burns’ American Buffalo , and a 15-second audio ad for the Star Tribune sports podcast, garnering over 24,000 impressions and 908 clicks. The Electric Indian marketing campaign generated 910 downloads from the PBS App. A viewer discussion guide is in development to accompany the documentary on PBS LearningMedia.
Henry Boucha’s family joins for the premiere screening at Hockey Day MN in Warroad, MN
126
Made with FlippingBook Ebook Creator