Legacy Report 2024

Careers Beyond the Farm

Premiere Date: June 27, 2024 Format: 1 x 30-minute documentary, 10 x 4-minute web-exclusive videos

Description

Careers Beyond the Farm features career paths in agriculture that defy stereotypical routes students and young people may normally consider. Listen to real agricultural workers whose careers embrace the modern and thrive in the ever-changing fields. Made in partnership with the Minnesota Agriculture in the Classroom Foundation.

Impact

This project fulfills the goals of Legacy funding by exposing students and interested persons to the options available to them in the agricultural industry. By raising awareness about job and career opportunities along with skills and educational background requirements through first-hand accounts, individuals gain critical knowledge on a multitude of different positions and insights all in one packaged series. By distributing this content to the masses and making it available and free to everyone to watch, we will hopefully inspire individuals to pursue or continue their own career goals regardless of skill level and educate viewers about agriculture careers in Minnesota.

Distribution & Reach

Platform

Reach (July 1, 2023 – June 30, 2024)

Broadcast

1 episode broadcast | 5.5 hours broadcast

Streaming

11 episodes posted | 1.25 hours available | 741 streams

Social Media

3 posts | 1,900 video views | 304 engagements

Episodes

Careers in Plant Science Learn about plant science careers from an agronomist and crop consultant.

Careers in Engineering Learn about different engineering careers that can be found in the agricultural field.

Careers in Trade Learn about all of the fulfilling careers in agriculture involving trades.

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