Prairie Yard & Garden: Cherrywood
Premiere Date: March 13, 2024 Format: 1 x 30-minute broadcast special
Description
Some of the entries in the 2024 Cherrywood Challenge
In this half-hour special of Prairie Yard & Garden, we travel to Baxter, Minnesota, to visit
the unique fabric store called Cherrywood – a haven for quilters and those who sew alike. Owner Karla Overland specializes in hand-dyed fabric that is perfect for creating stunning and unique works of art. One of Cherrywood’s annual events is the Cherrywood Challenge, where participants are given a specific theme to create a quilt using only Cherrywood fabrics, This year’s theme is the monarch butterfly, a symbol of beauty, transformation, and resilience. The program was based on an annual engagement that Cherrywood conducts with hundreds of participants each year.
Impact
“This year, for a fun thing to add, was milkweed seeds. I got these from the Save the Monarch Foundation. These are packaged in the Twin Cities and everybody got a package of seeds included in the bundle [for the challenge].” – Karla Overland, owner, Cherrywood, Baxter, MN After the show aired, host Mary Holm had numerous people tell her they learned several things from the show, namely what it takes to use natural dyes to produce quilting material, that monarchs have been added to the endangered species list, and that a group of butterflies and monarchs are called a kaleidoscope.
Distribution & Reach
Platform
Reach (July 1, 2023 – June 30, 2024)
Broadcast
1 episode broadcast | 0.5 hours broadcast
Streaming
1 episode posted | 0.5 hours available | 685 streams
Social Media
9 posts | 2,053 video views | 227 engagements
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