Legacy Report 2024

Luck & Love: A Rodeo Story

Premiere Date: February 19, 2024 Format: 1 x 30-minute documentary

Description

A half-hour, stand-alone, broadcast documentary. As a pro rodeo athlete, Tanner balances his grueling schedule on the road in pursuit of his dream of making 10 national rodeo finals, with family life in small-town Minnesota.

Tanner Aus

Impact

See the Impact story of heroes past and present (p. 49) for the full impact of Tanner’s story.

Distribution & Reach

Platform

Reach (July 1, 2023 – June 30, 2024)

Broadcast

1 episode broadcast | 0.5 hours broadcast

Streaming

1 episode posted | 0.5 hours available | 7,540 streams

Social Media

20 posts | 42,365 video views | 568 engagements

Events & Engagement

Pioneer PBS hosted an event at our studios that sold out before we told anyone registration was open! 280 people screened Tanner’s story in our studios. Adding attendees at the 18 film festivals, it is clear we are well over 1,000 people coming together to view this story.

Pioneer PBS at capacity for a screening of Luck & Love: A Rodeo Story on February 13, 2024

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