Learn From the World’s Top Practice Owners! The last couple of years have turned our industry upside down, with changes including inflation, labour shortages, staff retention, declining reimbursements, and direct to patient marketing from allied health competitors. But you don’t have to face these challenges alone.
Practice Marketing NEWSLETTER • DECEMBER 2023
CLINIC BOSS SUMMIT 2024
Grow Your Cash Flow + Staffing Without the Burnout
JAN. 26-27 • ORLANDO, FL
NEWSLETTER Practice Marketing
DECEMBER 2023
CLINIC BOSS SUMMIT 2024
JAN. 26-27 • ORLANDO, FL Grow Your Cash Flow and Staffing Without the Burnout
The last couple of years have turned our industry upside down, with changes including inflation, labour shortages, staff retention, declining reimbursements, and direct to patient marketing from allied health competitors. But you don’t have to face these challenges alone. Welcome to the Clinic Boss Summit. Learn what’s working right now from the top multi-million dollar clinic owners in the world on direct to patient marketing, growing your cashflow and solving your staffing shortage. Join Rick Lau, Neil Trickett, and the world’s top clinic owners at the Clinic Boss Summit from January 26 - 27, 2024, in Orlando, Florida, in growing your cashflow and staffing without the burnout. LEARN FROM THE WORLD’S TOP PRACTICE OWNERS
REGISTER TODAY BEFORE WE SELL OUT AGAIN! OUR LAST EVENT HAD OVER 300 CLINIC OWNERS AND SOLD OUT IN JUST A FEW WEEKS! Scan The QR Code or Reserve Your Ticket at ClinicAccelerator.com/clinic-boss-summit
BUILD A MASSIVE ONLINE PRESENCE FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
1
MAXIMIZE ONLINE DISCOVERY
NEXT use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
BUILD TRUST
ONCE people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
CONVERT PATIENTS
THEN people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
TO NEW PATIENTS
LEVERAGE PATIENT REACTIVATIONS + REFERRALS
Do you need new patients NOW? Do you want more freedom + profit in your practice? Don’t wait! Learn how to IMPLEMENT the 2024 Roadmap to New Patients by watching an Instant Video Demo of our marketing services!
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients happy with their care. FINALLY, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
Watch The Instant Video Demo!
PracticePromotions.Net/Instant
HAYMARKET PHYSICAL THERAPY • ULTIMATE CLIENT
New Patients
Clinic Achieves 77% Increase in New Patients within 90 Days!
1179
1133
1059
936 939
917
816
745
640
490
This 3-Location Practice Tapped into a Wealth of New Patients with the New Ultimate Marketing System!
Kevin Rabago, LPTA and Owner of Haymarket Physical Therapy, was tired of lackluster marketing tactics that wasted time and money! Looking to take his clinic to the next level, he started collaborating with the marketing experts at Practice Promotions. With a combination of top-notch SEO, condition based Google Ads, and Patient Newsletters, they’re helping more people in their community than ever before! In 3 months, they increased their new patient volume by 77%, were able to track every lead, and are now hiring to keep up! HERE’S WHAT KEVIN HAS TO SAY... “I’ve sat through several marketing calls and typically the pushing nature of the presenter and the absence of how exactly they can prove how many new leads are being generated with their strategy sours the call. But my first call with Daniel Turner [of Practice Promotions] had a very personal feel. Absolutely genuine and nailed all aspects to how leads would be generated and how I would be able to track each and every lead. It made the decision easy and a slam dunk! Practice Promotions has surpassed my expectations, and since teaming up with them, I have needed to bring on 2 more clinicians to keep pace! ”
MONTHLY NEW PATIENTS
100
85 82
75
80
60 48 48
40
20
0
FEB*
MAR*
APR
MAY
JUN
* Estimated numbers
KEVIN RABAGO , LPTA, Owner
PracticePromotions.Net/Instant
WATCH AN INSTANT VIDEO DEMO OF OUR SERVICES TODAY!
for Your PT or Chiro Practice The BEST Tax Deduction
Have you planned out your practice’s tax reduction strategy? NOW is the time to start thinking about reducing your tax liability for this year. The best way to reduce the taxes that Uncle Sam takes...is to INVEST your money in something that is both tax deductible + will grow your business! Money spent on marketing is 100% tax deductible. You can write off the costs of your monthly newsletter, website subscription, and print brochures. The best part is that, while you deduct those expenses from your tax liability, they generate new patients for your practice. Most practices can expect to see 10-15 new patients or reactivations per month from their newsletter and
SAMPLE MARKETING INVESTMENTS THAT DOUBLE AS TAX DEDUCTIONS: • Invest in a powerful new practice website • Purchase online marketing platforms such as reputation management, social media, etc • Pre-pay for need-to-have digital marketing services, like SEO or Google Ads Services • Get new practice brochures, patient education, and collateral printed materials • Prepay next year’s advertising up front to get big discounts
website marketing. At $80 a patient visit, that is roughly $800 in income per new patient converted via marketing.
Money spent on marketing is 100% tax deductible .
•
Buy new signage for the clinic
•
Order new posters and advertising
You will probably owe a lot in taxes for this year. But by investing in your clinic marketing NOW, during the 4th quarter, you can reduce your tax liability...while investing your business? Would you rather pay Uncle Sam more from your practice‘s profit, or re-invest that revenue back into your business? The answer should be easy: spend money on marketing now, save money on taxes later, AND increase your patient volumes. Unfortunately, many practice owners miss out during this time of year and focus on saving money to pay their taxes versus spending money to lower their liability. Instead, they can easily grow their practice growth in the first quarter by investing in practice marketing as a tax deduction.
for in-clinic use
• Send out newsletter and postcard mailings for the beginning of January and capitalize on the New Years resolution fever Investing in your marketing is not about just buying stuff. Instead, it’s about looking ahead at your business and development goals for 2024. What can you purchase today that will attract more patients to your practice and help you achieve those goals? And, could the money you spend on marketing lower your liability through tax deductions? Implementing online and print marketing tools to grow your practice is one of the best end-of-year investments you can make. Schedule an Instant Video Demo TODAY to see how our powerful marketing services can help your practice grow in 2024!
WATCH AN INSTANT VIDEO DEMO OF OUR SERVICES TODAY! PracticePromotions.Net/Instant
CLINIC BOSS SUMMIT 2024
Grow Your Cash Flow & Staffing Without the Burnout
The last couple of years have turned our industry upside down, with changes including inflation, labour shortages, staff retention, declining reimbursements, and direct to patient marketing from allied health competitors. But you don’t have to face these challenges alone. Welcome to the Clinic Boss Summit. Learn what’s working right now from the top multi-million dollar clinic owners in the world on direct to patient marketing, growing your cashflow & solving your staffing shortage. Join Rick Lau, Neil Trickett, and the world’s top clinic owners at the Clinic Boss Summit in growing your cashflow and staffing without the burnout.
300+ ATTENDEES • 13+ SESSIONS • 16+ SPEAKERS
The 3 Breakthroughs You Will Experience
RECRUITMENT BREAKTHROUGH Get practical tips from successful multi-million dollar clinic owners who have recruited teams ranging from 1 to 1400 employees. Explore recruitment strategies that work at the Clinic Boss Summit. Learn how to convert at job fairs and master follow-ups with potential clinicians on your bench. Additionally, discover how to bolster your clinician pipeline using modern methods like engaging with social media, offering intern scholarships, and collabo - rating with local schools. RETENTION BREAKTHROUGH Learn how to build a high-performing team that loves your clinic culture and can grow your business without you. You’ll find systematic approaches to keep your employees satisfied and loyal. Learn how to address performance issues and handle raise requests gracefully. Get practical advice from successful multi-million dollar clinic owners who’ve navigated these challenges and cultivated great places to work for their teams MARKETING BREAKTHROUGH Add new million-dollar revenue streams by focusing on revenue diversification. This is your best protection to bullet - proof your practice from declining insurance reimbursements! Learn how to build and implement a winning market- ing strategy that leverages cutting-edge ways to boost your practice’s ability to generate more new patients online and offline. We’ll break down customer avatars, marketing budgets, marketing teams, marketing metrics, and teach how to generate new patients from social media, direct mail, email marketing, and Google search, and more!
REGISTER TODAY BEFORE WE SELL OUT AGAIN! OUR LAST EVENT HAD OVER 300 CLINIC OWNERS AND SOLD OUT IN JUST A FEW WEEKS! Scan The QR Code or Reserve Your Ticket at ClinicAccelerator.com/clinic-boss-summit
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