Practice Marketing Newsletter - December 2023

for Your PT or Chiro Practice The BEST Tax Deduction

Have you planned out your practice’s tax reduction strategy? NOW is the time to start thinking about reducing your tax liability for this year. The best way to reduce the taxes that Uncle Sam takes...is to INVEST your money in something that is both tax deductible + will grow your business! Money spent on marketing is 100% tax deductible. You can write off the costs of your monthly newsletter, website subscription, and print brochures. The best part is that, while you deduct those expenses from your tax liability, they generate new patients for your practice. Most practices can expect to see 10-15 new patients or reactivations per month from their newsletter and

SAMPLE MARKETING INVESTMENTS THAT DOUBLE AS TAX DEDUCTIONS: • Invest in a powerful new practice website • Purchase online marketing platforms such as reputation management, social media, etc • Pre-pay for need-to-have digital marketing services, like SEO or Google Ads Services • Get new practice brochures, patient education, and collateral printed materials • Prepay next year’s advertising up front to get big discounts

website marketing. At $80 a patient visit, that is roughly $800 in income per new patient converted via marketing.

Money spent on marketing is 100% tax deductible .

Buy new signage for the clinic

Order new posters and advertising

You will probably owe a lot in taxes for this year. But by investing in your clinic marketing NOW, during the 4th quarter, you can reduce your tax liability...while investing your business? Would you rather pay Uncle Sam more from your practice‘s profit, or re-invest that revenue back into your business? The answer should be easy: spend money on marketing now, save money on taxes later, AND increase your patient volumes. Unfortunately, many practice owners miss out during this time of year and focus on saving money to pay their taxes versus spending money to lower their liability. Instead, they can easily grow their practice growth in the first quarter by investing in practice marketing as a tax deduction.

for in-clinic use

• Send out newsletter and postcard mailings for the beginning of January and capitalize on the New Years resolution fever Investing in your marketing is not about just buying stuff. Instead, it’s about looking ahead at your business and development goals for 2024. What can you purchase today that will attract more patients to your practice and help you achieve those goals? And, could the money you spend on marketing lower your liability through tax deductions? Implementing online and print marketing tools to grow your practice is one of the best end-of-year investments you can make. Schedule an Instant Video Demo TODAY to see how our powerful marketing services can help your practice grow in 2024!

WATCH AN INSTANT VIDEO DEMO OF OUR SERVICES TODAY! PracticePromotions.Net/Instant

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