EIC 2022 Equity Benchmarking Study

Step 2: AI-based global industry-wide benchmarking study

Based on inputs from the FGDs, a 12-question chatbot study was designed to gather quantitative and qualitative data on current attitudes and perceptions on DEI within the global business events industry. The survey was distributed widely to events professionals globally, across the range of industry sectors and geographic regions. A total of 1404 event professionals from 380 unique organisations in more than 15 industry sectors responded to the survey. Responses were spread across various demographics, providing a statistically robust representation of the industry for analysis. Both small and medium-sized enterprises (SMEs) and large organisations are well- represented in the dataset. Event professionals from all organisational levels are also reflected, although senior- and mid-management constituted the majority of the respondents. The study also collected self-identified demographic data in the following categories, to enable a demographic analysis of the responses: gender, ethnicity, age, sexual orientation, work location, education, employment, organisation size, industry sector, job grade and organisation type.

Figure iv: Rich data set of study respondents

1400+ event professionals responded to the survey 380 organisations ranging from <50 to >10K employees 15+ industry sectors Survey respondents:

Finally, study findings were supplemented with secondary research to gain an in-depth understanding of the industry’s perception towards DEI. The study’s combination of qualitative and quantitative inputs and data-based analysis provides the EIC and the Task Force with a new, more accurate platform of understanding on which to base its DEI strategy.


2022 EIC Equity Benchmarking Study

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