What We Know
% Participants Self-Identifying by Ethnicity (Weighted)
Total Real Respondents
% of Total (Weighted)
16 48
2% 7%
Prefer not to say
Asian Black
102
16%
51
8% 1%
Hispanic or Latina/o/x
4
Indigenous
396
60%
White
27 12
4% 2%
Multiracial Any Other
% Participants Self-Identifying by Sexual Orientation (Weighted)
Total Real Respondents % of Total (Weighted)
22 17 35
3% 3% 5%
Asexual Bisexual
Gay
527
80%
Heterosexual or Straight
13
2% 1% 1% 4% 1%
Lesbian
4 4
Pansexual
Queer
29
Prefer not to say
5
Prefer to self describe
It is recommended that future surveys ensure that individuals self-select their identities to reflect more than one identity, allowing for a deeper understanding of the responses of individuals with intersectional identities. Future survey design and benchmarking work should also include additional and intentional foundational recruit- ment and participation strategies are recommended to actively seek and solicit the participation of marginalised individuals and force self-identification as a mandatory component of the research process, with a goal of securing sample sizes that reflect the population sample in any given community or region to adequately represent the sentiment of the community in question. Where possible, adequate weighting of the data can help account for variances in response rates to help achieve a relative sample. By placing an enhanced focus on communicating the intent of the survey, marginalised individuals feel empowered is key to success. Lastly, considering region-specific benchmarking surveys (versus global) can better account for variances in language, experience with DEI training, resources and culture could be an effective way to gather future sentiment analysis.
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