Editor’s Note
Dear readers,
On our cover: As with any job any other time of the year, a site evaluation is key in winter. Photo courtesy of TrackedLifts.
It’s a pleasure to welcome you to ArborTIMES Magazine. We’ve enjoyed bringing education and networking to the industry over the last two years through our sister brand, ArborEXPO, and expect that ArborTIMES will maintain a connection between events to keep you up to date on tree care business, safety and equipment news. May I tell you a story? Sachin Mohan, producer of ArborEXPO and ArborTIMES , and I had some professional overlap with the same organization, and a couple years aer we went different directions, he reached out to see if I would be interested in supporting his firm, Edge Ahead Associates, with some freelance writing work. I wrote one advertorial for a client of his, and that could have been the end of it, but several months later he pitched the idea for ArborEXPO. I politely declined. At the time, I was working full-time (and then some) on the marketing team for a brand in the outdoor recreation industry. I simply didn’t have the capacity. Sachin didn’t take no for an answer and kept asking, and eventually I said yes. I hadn’t been fully in the industry for a few years, just dabbled as a writer on business and tree care topics here and there, so I looked forward to supporting the industry in a new way. Today, the team is two ArborEXPOs deep and planning a third (details on page 31), and sometime in there I was able to leave that busy marketing job and go all in on my own small business. I’ve interviewed a couple dozen tree care professionals over the last few years, and happily split my time between writing about outdoor recreation and telling stories about arborists, tree care companies, and the businesses that support them. I can’t quit you guys, which is why when Sachin proposed this new publication, I was instantly intrigued. Your passion for what you do is so apparent in every interaction. It’s impossible not to feel inspired and want to keep in touch and tell your stories. We have big plans for this magazine, with an over-arching goal to support all facets of the industry. As a new publication, we would like to be as accurate and transparent as possible. For this reason, we’ve recruited the help of industry leaders Ken Palmer, Jared Abrogena, Dane Buell and Mark Garvin to leverage their considerable knowledge and expertise to ensure our content is exactly what you need and nothing you don’t. We are elated to be in your inbox. Please share these stories, interact with us on social media and send feedback. We look forward to hearing from you.
VOLUME 1, NUMBER 1, FALL 2022
PUBLISHER Sachin Mohan: Mohan@ArborTimes.org EDITOR Emily W. Duane: editor@ArborTimes.org
TECH DIRECTOR Richard May: info@ArborTimes.org
SAFETY AND TRAINING ADVISORS Ken Palmer Jared Abrojena
SENIOR ADVISORS Dane Buell Mark Garvin
PRODUCED BY EDGE AHEAD ASSOCIATES
For editorial and advertising inquiries: 1 Store Hill Rd, PO BOX # 334 Old Westbury, NY 11568
Tel. (516) 399-2627 Email: Mohan@ArborTimes.org Web: ArborTimes.org
No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur. All uncredited photography is either supplied or sourced from a stock image bank.
In safety,
Emily W. Duane, Editor, and the ArborTIMES Team
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