INDUSTRY news
Witbe Partners with TAG Video Systems
they deliver to their viewers,” said Mathieu Planche, CEO at Witbe. “Partnering with TAG allows us to solve two critical challenges for our customers: accurately measuring the end-to-end latency, and ensuring the correct content reaches end-user devices. With our combined expertise, we can now not only provide content providers and broadcasters with the ability to measure the true quality of their services on real test devices but also gain insights into how their streams perform across the network.” A Game-Changer for Video Monitoring The rapid growth of streaming has made it more critical than ever for content providers to deliver consistent, high- quality video experiences across devices and networks. By integrating TAG’s network real-time data analysis with Witbe’s real-time video quality analysis and active monitoring on real devices, the partnership enables service providers to: n Monitor and visualise their entire content delivery workflow from source to the actual viewers’ devices. n Measure and compare latency across different platforms, from the source all the way to the end-user stream, examining video delay between
demand for a better and seamless viewer experience.”
TAG Video Systems, the leader in software-based realtime media monitoring and visualisation, and SCTE Corporate Member Witbe, market leader in post- device automated testing and monitoring for video service providers has announced a strategic partnership to elevate video monitoring and quality assurance across the entire OTT content delivery chain.
As part of their collaboration, TAG and Witbe joined forces to conduct a case study during the Superbowl in February, demonstrating the strengths and value proposition of their partnership. They say that the case study showcases their combined technologies in action, assessing both the network and the content delivered at the end-user level — the actual viewer experience. This includes monitoring app performance, initial buffering time, and content matching to verify the stream’s integrity. For the first time, this study also measures latency between the various streaming platforms, which would not be possible without visibility into the end- user stream. Together, the companies conducted comprehensive monitoring of the American football championship streaming across a number of traditional cable providers and OTT streaming platforms — providing exclusive insights into how major streaming services handled the challenge of delivering a seamless viewing experience during a high-profile live event. “At Witbe, we are constantly pushing the boundaries of monitoring and automated testing, so our customers can accurately measure the true quality of experience
This partnership combines TAG’s advanced monitoring, including its cutting-edge Content Matching
technology, and Witbe’s unique Virtual NOC with automated video monitoring on real devices. It brings an unprecedented end-to-end monitoring solution that covers the entire video delivery path — from the source feed to the actual viewer experience across multiple devices and locations. “This partnership marks another milestone in TAG’s mission to deliver multi-app monitoring at scale through our Realtime Media Platform,” commented Ziv Mor, chief growth officer at TAG. “With Witbe’s unique user-device perspective, we’re closing the loop on end-to-end visibility. Our customers now have critical insight all the way to the viewer’s device, allowing them to track virtually every quality aspect, including latency, across the entire network, from source to screen, and proactively address the ongoing
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Volume 47 No.1 MARCH 2025
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