Trade shows are the lifeblood of our industry and we all know a good booth when we see one. Equally we’ve all seen terrible examples and what a waste of money they can be. Given the expense, there are clear do’s and don’t’s to be aware of that are crucial to seeing a return on your investment and a successful show for your business. SCTE Member Ian Nock takes a TONGUE-IN- CHEEK look at how matters could be improved. By Ian Nock, Managing Consultant and Founder, Fairmile West How (not) to run an industry stand/booth at a major exhibition
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Volume 47 No.1 MARCH 2025
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