Listening Before Selling
At the Disasters & Resilient Cities Expo, AFC’s focus is not product-driven. Hunter views the event as an opportunity to listen first.
“We want to understand the challenges people are facing,” he says. “Then we can talk about how our systems might help build something better the next time.”
Fire exposure, moisture intrusion, and long-term performance are recurring concerns. AFC’s role is to address those realities with proven systems, not exaggerated claims. “It’s not bulletproof,” Hunter says. “But from a performance standpoint, it’s a better solution than many alternatives.”
“We want to understand the challenges people are facing. Then we can talk about how our systems might help build something better the next time.”
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