“He bought bridges seven years ago,” Ferrar recalls. “It was part of a fifty-million- dollar project. He told me, ‘The best decision I made was buying bridges from you.’” Customer response shapes how the company sells. “We actually hope prospects talk to other buyers,” Ferrar says. “We can tell them all the good things. But we’re confident enough that once they speak to other buyers, the decision becomes clear.” He rejects partial transparency. “Some companies want to give a buyer only part of the information,” he says. “It’s not like that here. We want them to be as informed as they possibly can be.”
“Some companies want to give a buyer only part of the information. It’s not like that here. We want them to be as informed as they possibly can be.”
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2026 DISASTERS & RESILIENT CITIES EXPO MIAMI EDITION
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