Vol. 3, No. 1
EC '93: Europe's Borders Are Down!
At Long Last - A"Unified Europe"
EUROPE, the second smallest continent next to Australia, covering only 7% of the earth's land surface, has historically shaken and shaped the world in ways greatly out of proportion to its size. On January 1, 1993, Europe once again made history. By removing all borders between mem– ber countries, the European Community (EC) became the world 's largest trading unit! Comprised of 325 million consumers, or some 75 million more than the total population of the United States, the Community now boasts a joint gross domestic product equal to that of the U.S.A.! It means that for the first time, shipments of both goods and documents can travel between member countries without the need to clear cus– toms at the destination! A shipment from Amsterdam to Athens can now be retrieved as quickly as one from New York to Los Angeles, or from Sao Paulo to Rio de Janeiro! What does all this mean to World Courier?
On the other side of the coin, "operational" paperwork has been replaced by "administra– tive" paperwork. With the implementation of the new VAT, or Value Added Tax, clients are now charged tax on all services rendered within the Community. These taxes must be collected and remitted by each office on behalf of its clients. In a nutshell, it means that the concept of a "unified Europe" presents both challenge and opportunity to our operation worldwide. With borders down in Europe, an entire new "domestic" market has been created! Delivery times and cost promise to be significantly reduced for clients who can now have their shipments sent "direct" between virtually any airports in Europe. Fortunately, World Courier's reputation has tra– ditionally been built on its flexibility and on its skill in adapting quickly to changing situations. The challenge will be to build our EC offices into a cohesive "domestic" network which
spans a continent! The opportunity will be to take advantage of new market segments and client needs which will surely emerge as a result of this historic economic union!
In these instances, it means that dutiable ship– ments no longer exist!
It also means that paperwork for most of our European offices- whether they are originating, transshipping or delivering a package-has been greatly reduced on shipments remaining within the Community.
• WC France: The Secret of Success • Managers' Perspective of EC '93 • Freight Clearance for Sao Paulo
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