If we do not invest heavily now in CWU.edu and the CWU brand, we will see a drastic reduction in recruitment and retention.
Enrollment and retenton are a major focus area for Public Affairs. Our strategy to target first-year students in partnership with Enrollment Management, helped pull off record-breaking increases over the past several years. And early numbers suggest the trend is continuing.
However, if we cease to make this area a priority, we will see a reduction in our market-share which we may/may not be able to regain.
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