Mar 2024 / Global Marketing, PR & Communications Report
08/03
Influencer
Christine Geenen
@chrissiegeenen
157K
Social media exposure for spa and Verde Mar
Guia de Bueno Regional Gastronomic Awards
11/03
Awards event
Nomination for Verde Mar
21/03
PR dispatch
Akira Back Tenerife annoucement
Distribuitedin ES, GE, AU, CH, FR, UK, IT
Social media exposure and content creations for sustainability main video Social media exposure and content creations for sustainability main video
23/03
Activation
Earth Hour at La Puerta del Sol
Low-consumption energy dinnerin Verde Mar
23/03
Activation
23/03
Activation
Launch of new Scenography
Freelance journalist
Stay at media rate in exchange of a feature on his new website
28/03 – 06/04
Ian Thorley
SomethingAboutRocks.com
MUVs30K
Social media exposure and content creations for sustainability main video
28/03
Activation
Artisans ’ Market
DATE: March 2024 TYPE: Magazine
CIRC / READ: MARKET:UK BRIEF: coverage in BA Highlife magazine ORIGIN: Marriott Press Office
DATE: March 2024 TYPE: Website feature MUV: MARKET: DACH BRIEF: TOP Partner and web positioning ORIGIN: Marketing pitch
DATE: March 2024 TYPE: Website listing MUV: MARKET: International BRIEF: Akira Back Tenerife listed in the official Akira Back Group website ORIGIN: Marketing pitch
DATE: March 2024 TYPE: Blog MARKET:UK & USA
BRIEF: Blog post featuring Summer destinations ORIGIN: Michele Robson hosted stay in November 2024 LINK
DATE: March 2024 TYPE: Blog MARKET: DACH
BRIEF: Article of Best Luxury Hotels of Tenerife for the Travel & lifestyle Brand Merian.de ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Spain BRIEF: Europa press article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Spain BRIEF: Forbes article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Spain BRIEF: El Confidencial article following the Press
release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Spain BRIEF: Estrategias de Inversion article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Spain BRIEF: Bolsamania article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: Italy BRIEF: Italia a Tavola article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 21st March 2024 TYPE: B2C e-magazine MARKET: UK BRIEF: 5 Reasons to Visit article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 24th March 2024 TYPE: B2C e-magazine MARKET: DE BRIEF: Eat & Travel article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 25th March 2024 TYPE: B2C e-magazine MARKET: ES BRIEF: Expreso article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 29th March 2024 TYPE: B2C e-magazine MARKET: ES
BRIEF: Elle article following the Press release for Akira reveal ORIGIN: Marketing pitch LINK
DATE: 25th March 2024 TYPE: B2C e-magazine MARKET: ES BRIEF: El Viajero Fisgón article about the best hotels
with Infinity Pool in Spain ORIGIN: Marketing pitch LINK
DATE: March 2024 TYPE: B2B Website MARKET: UK BRIEF: Top Pick Hotel ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2B Website MARKET: UK BRIEF: Campaign Landing Page inclusion and Homepage Special Offer Pad ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2B Website MARKET: UK BRIEF: Destination Landing Page banner ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: Google Ads MARKET: UK
BRIEF: Sponsored Google Discovery Adverts ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: Online article MARKET: UK
BRIEF: MailOnline & Metro shared online article ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2C eNewsletter DATABASE: 1.2k contacts in our mailing list MARKET: International BRIEF: Easter offerings ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2B eNewsletter DATABASE: travel advisors MARKET: USA BRIEF: TRCA featured as one of the best spa resort
ORIGIN: Marketing pitch to agency EMAIL DELIVERY: 7,555 Accounts OPEN RATE: 34%
DATE: March 2024 TYPE: B2C eNewsletter DATABASE: 1.4k contacts in our mailing list MARKET: International BRIEF: Launch of Akira Back Tenerife ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2B eNewsletter
DATABASE: MARKET: UK BRIEF: ER | Tantalise Your Tastebuds with Island Escapes ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: B2C eNewsletter
DATABASE: MARKET: UK BRIEF: Looking for the best places to travel to in 2024 ORIGIN: Part of the marketing monthly activities
DATE: Jan-Feb 2024 TYPE: B2C eNewsletter
DATABASE: MARKET: UK BRIEF: Newsletter inclusions ORIGIN: Part of the marketing monthly activities
DATE: 6th March 2024 TYPE: Instagram feed post FOLLOWERS: 4k MARKET: International BRIEF: TRCA dedicated social media post & stories ORIGIN: Marketing pitch
DATE: 6th March 2024 TYPE: LinkedIn post
FOLLOWERS: 2M350k MARKET: International BRIEF: TRCA reel reposted on official LinkedIn page of Marriott International ORIGIN: Marketing pitch
DATE: 6th March2024 TYPE: Instagram post FOLLOWERS: 110k MARKET: International BRIEF: TRCA reel reposted on official Instagram page of Marriott Careers ORIGIN: Marketing pitch
DATE: March 2024 TYPE: Instagram posts FOLLOWERS: 3K MARKET: UK BRIEF: IG dedicated posts ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: Instagram reel FOLLOWERS: 19.4K MARKET: Spain BRIEF: IG mention ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: Instagram reel FOLLOWERS: 10.7K MARKET: UK BRIEF: IG mention ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: Social Media campaign FOLLOWERS: MARKET: UK - ES BRIEF: Social media campaign for Spring Break ORIGIN: Marketing pitch
DATE: March 2024 TYPE: IG feedpost FOLLOWERS: 107K followers MARKET: International BRIEF: Social media exposure ORIGIN: Hosted stay in February 2024
DATE: March 2024 TYPE: IG feedpost FOLLOWERS: 23.2K followers MARKET: US BRIEF: Social media exposure ORIGIN: Hosted stay for Virtuoso agency in March 2024
DATE: March 2024 TYPE: IG posts FOLLOWERS: 654 MARKET: ES BRIEF: Social media exposure as part of the PR activations for Akira Back reveal ORIGIN: Marketing pitch
DATE: March 2024 TYPE: IG posts
FOLLOWERS: 1,685 MARKET: Germany BRIEF: Social media exposure as part of the PR activations for Akira Back reveal ORIGIN: Marketing pitch
DATE: March 2024 TYPE: IG posts FOLLOWERS: 2,723 MARKET: Italy BRIEF: Social media exposure as part of the PR activations for Akira Back reveal ORIGIN: Marketing pitch
DATE: March 2024 TYPE: IG posts FOLLOWERS: 10K MARKET: UK BRIEF: Social media exposure ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: IG story FOLLOWERS: 10K MARKET: UK BRIEF: Social media exposure ORIGIN: Part of the marketing monthly activities
DATE: March 2024 TYPE: IG story FOLLOWERS: 786K MARKET: International BRIEF: Social media exposure ORIGIN: Marketing pitch
DATE: March 2024 TYPE: IG story & feed post FOLLOWERS: 9K MARKET: Spanish, Belgium and Luxemburg BRIEF: Social media exposure ORIGIN: hosted webinar
DATE: March 2024 TYPE: IG post FOLLOWERS: 94.2K MARKET: Spanish BRIEF: Social media exposure ORIGIN: Marketing pitch
DATE: 11th March 2024 TYPE: nomination for local awards BRIEF: Verde Mar nominated amongst the best 10 new project in Canary Islands
DATE: March 2024 TYPE: in-room leaflet BRIEF: it showcases different type of pillows available to guests upon request
DATE: March 2024 TYPE: leaflet BRIEF: mini touristic tour brochure focused on wineries
DATE: March 2024 TYPE: leaflet BRIEF: mini touristic tour brochure focused on history
DATE: March 2024 TYPE: canvases BRIEF: promoting new enrollments leveraging on 7-day free Fitness on Demandprogram
DATE: March 2024 TYPE: flyer BRIEF: promoting new enrollments for Marriott Bonvoy
DATE: March 2024 TYPE: set of collaterals BRIEF: internal marketing to promote the event
DATE: March 2024 TYPE: set of collaterals BRIEF: internal marketing to promote the activation
DATE: March 2024 TYPE: set of collaterals BRIEF: internal marketing to promote the activation
DATE: 22nd March 2024 TYPE: The Ritz-Carlton CTQ BRIEF: TRCA feature in the CTQ with the activation with Ritz-Carlton Yacht Collection
DATE: 23rd March 2024 TYPE: Earth hour activations BRIEF: Candle lit dinner at Verde Mar and Special event around our scenography on the Earth hour
DATE: 23rd March 2024 TYPE: Collection of collaterals BRIEF: Launch of new Scenography
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