Linkedin: https://bit.ly/3iM0p5p AUDIT Current Insights, as of October 2020: ● Followers: 171 ● Posts: None Team Profiles:
● Christopher Norman: https://www.linkedin.com/in/christophernorman/ ● Terica Bashir: https://www.linkedin.com/in/terica-bashir-86b3b995/ ● Michael Nesbit: Profile not found ● Jade Wiles: https://www.linkedin.com/in/jade-wiles-sr-5b8386156/ ● Pamela Preston: Profile not found ● Rhonda Corporal: https://www.linkedin.com/in/rhonda-corporal-321a5034/ GOALS: By the end of December 2020, Metro Atlanta Land Bank will have: ● 200 followers on the company page
● 10 page views per month ● 5 unique visitors per month ● 10 custom button clicks CONTENT STRATEGY
We will share a diverse mixture of original content, curated content, other people and organization’s posts and relevant videos to feature MALB’s expertise and leadership in the land banking landscape. We’ll also highlight the properties they have rehabilitated and what these properties look like now (before and after) including the impact these projects have had in the community. We will publish content 1-2 times per week (to start) then recalibrate the frequency of posting after 3 months. The target is for each post to generate at least 5 reactions, 2 comments and 1 share. ENGAGEMENT STRATEGY Since the page already has a following, it’s important to leverage it. We’ll re-share the best mentions we’ve received on the page, ideally 1 - 2 times per week.
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 11
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