RECOMMENDATIONS: ● Optimize company page ● Encourage team to engage with the organization on LinkedIn:
○ update their profiles to reflect their connection with the organization ○ share posts by the organization ○ invite relevant connections to follow the page ● Create a list of LinkedIn groups that MALB employees can join and engage in ● Include the company page's link onto the: ○ website ○ newsletter ○ employees and stakeholders’ email signatures ● Add “Follow” button on the website ● It might also be beneficial to include the LinkedIn company page in the monthly board meeting newsletter ● Create a showcase page for each MALB program
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 12
Made with FlippingBook - Online magazine maker