Instagram AUDIT
● Business account: Not setup yet
GOALS: By the end of December 2020, Metro Atlanta Land Bank will have: ● 50 followers ● At least 10 profile visit per week ● Reached at least 50 accounts per week ● gained 100 impressions per week ● 5 website visits per week ● A consistent posting schedule both on the feed and stories CONTENT STRATEGY
We will share a healthy mixture of original content and curated content to highlight MALB’s hands-on involvement in revitalizing underutilized communities. This will help build brand awareness and encourage engagement from the target audience. We will publish content in the feed and stories 1 - 2 times per week (to start) then recalibrate the frequency of posting after 3 months. The target is for each post to generate at least 5 reactions, 2 comments and 1 share. Instagram Stories Highlights: ENGAGEMENT STRATEGY The newly set up business account will be leveraged to engage with MALB’s current partners as well as potential investors and brand ambassadors. The plan is to like 25, comment on 10 and share 1 to 2 posts by others every week. We’ll also be following 5 - 10 accounts per week. RECOMMENDATIONS: ● Use high definition photos whenever possible ● Start engaging through following MALB’s current partners and relevant brands/organizations ● Follow the recommended schedule for posting and engaging ● Include website link onto the account bio ● Create branded highlight cover photos ● Cross post Instagram Stories to Facebook Stories ● Include the profile's link onto the: ○ website ○ newsletter ○ employees and stakeholders’ email signatures ● It might also be beneficial to include the profile link in the monthly board meeting newsletter
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 13
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