Social Media Strategy Snapshot Social Media Objective Activity Frequency Targets Facebook Showcase MALB’s community impact and the opportunities they have available Post: 1-2/week (MW) Page Engagement: ● Like: 25/week ● Comment: 10/week By end of 2020: ● Likes - 100 ● Reviews - 5 ● Engagement Rate - 2%/mo
● Reach - 100/mo ● ↑CTR to website Engagement per post:
● Share: 1 -2/week ● Join FB Group: 2- 3/week
● Reactions - 5 ● Comments - 2 ● Share - 1
Post: 1-2 /week (MW) Page Engagement: ● Share mentions: 1-2 / week
By end of 2020: ● Followers - 200 ● Page views - 10/mo ● Unique visitors -5/month ● Custom button clicks - 10/mo Engagement per post:
Feature MALB’s expertise and leadership in the land banking landscape as well as their impact in the community. Highlight MALB’s involvement in revitalizing underutilized communities.
● Reactions - 5 ● Comments - 2 ● Share - 1
Feed Post: 1-2 /week (MW) Story Post: 1-2 /week (MW)
By end of 2020: ● Followers - 50 ● Profile visit - 10/week ● Reach - 50/week ● Impressions - 100/week ● Website Visits - 5/week Engagement per post:
Reel Post: 1/week (W) Guide: 1/month
● Reactions - 5 ● Comments - 2 ● Share - 1
Engagement: ● Like: 25/week ● Comment: 10/week ● Share: 1-2/week ● Follow: 5-10/week
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 14
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