Social Media Action Plan Action Assigned to:
Facebook Page
Setup and Optimization Setup account/page Add Daniellie as admin on the LinkedIn account Optimize account/page for SEO and Branding Change name of organization on the LinkedIn Company page
Daniellie
Chris (client)
Daniellie
Daniellie
Create a custom username List programs on Facebook
Daniellie Daniellie Daniellie
Create a showcase page for each MALB program Create branded cover photos
Micah Create stories highlight cover photos Micah Add Reggie and client as admins Daniellie Create a messaging system ● FB: Create a greeting ● Create and setup automatic responses ● Create a messaging response system that can be used on all channels Daniellie Link publications (if available) Daniellie Add messenger onto Website Daniellie and
Website Developer Daniellie and Client
Establish an internal communications process to streamline the flow of content from internal team to posting on social media Add social media profile links to website Add social media profile links to newsletter Add social media profile links to stakeholders’ email signatures
Website Developer
Chris (client)
Chris (client)
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 15
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