Metro Atlanta Land Bank - Social Media Strategy

Action

Assigned to:

Facebook Page

LinkedIn

Instagram

Content Create a content calendar (1 month ahead) Curate content for 1-2 hours per week Create list of FAQs with answers Notify employees of posts upon publishing content on LinkedIn Create a Campaign Proposal for each campaign Hashtag research

Daniellie

Daniellie

Daniellie Daniellie Daniellie

Daniellie

Engagement Create a list of Facebook and LinkedIn groups Daniellie Join Facebook and LinkedIn groups Daniellie Engage within Facebook groups Daniellie Engage with potential investors Daniellie

Invite team and stakeholders to follow the LinkedIn company page Follow relevant organizations

Chris

Daniellie Daniellie Daniellie Daniellie Daniellie

Follow partners

React on relevant content Comment on relevant content

Share relevant content

Gather reviews on Facebook

Daniellie with Chris (client)

Analytics and Reporting Create a monthly analytics report to share insights Review analytics to adjust strategy accordingly

Daniellie

Daniellie

Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 16

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