Social Media Content Plan Metro Atlanta Land Bank (MALB) is an organization whose purpose is to create vibrant communities, offer affordable housing and generate economic opportunity within Metro Atlanta. VOICE ● Community-oriented
● Informative ● Innovative ● Resourceful ● Knowledgeable ● Passionate CONTENT TOPICS About Metro Atlanta Land Bank (MALB) ● How can MALB help you in your search for an affordable home ● Case studies ● latest news ● FAQs ○ What is a Land Bank? ○ What is the difference between a land bank and a land trust?
○ How do I purchase a property from the LBA? ○ How do I bank my property with the LBA? ○ Do Landbank properties only consist of land or also properties in need of rehabilitation? ○ Are landbank properties available for purchase by the public? ○ Is owner occupancy required to purchase a property from the land bank?
Talent Branding
● MALB at work ● What’s it like working at MALB ● Most rewarding moment while working at MALB ● What we’re currently working on ● Engaging stories ● Quotes MALB Programs
● Land Banking ● Tax Abatement ● Community Land Trust ● Chronic Distressed Property Strategy ● Side Lot Disposition Program ● Permanent Affordability Pilot Program ● Neighborhood Stabilization Program ● Reserved-Land Banking MALB Partners ● AHAND & its Member Organizations ● Atlanta Habitat for Humanity
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 17
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