● Atlanta Development Authority ● BeltLine Partnership (BLP) ● City of Atlanta, Georgia Government Distressed Properties
● What are distressed properties? ● Status of distressed properties ○ Newly acquired properties ○ For sale properties ○ Recently sold ● How does MALB rehabilitate them? ● What are the steps to revitalize distressed properties? ● How can we apply to return a property to productive status? Thought leadership ● Affordable housing
○ acquisition and assemblage ○ Awarding of housing project
● Community initiatives
○ Creating and shaping vibrant communities
● Social impact ● Eliminating blight in Atlanta ● Relevant economic opportunities
Events/Workshops
● Upcoming events ● Teasers ● Behind the scenes ● Live coverage ● Highlights
Reviews/Feedback
● From past/current partners ● From employees and stakeholders ● From past/current clients (homebuyers) Social Impact ● What can MALB do for the community ● What MALB programs has done for the community ● Results CONTENT TYPES
Original Content Internal Updates
● Press releases ● New blog ● New resources ● latest updates or changes on application process ● Case studies
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 18
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