Curated Content Publications ● Publications that featured MALB (similar to this: https://bit.ly/3nFOrxQ ) ● Topics that are valuable to the target audience Other organizations/Partners/Affiliate Posts ● Relevant topics ● quotations ● collaboration Campaigns #YourNewHomeInvestment
This campaign revolves around highlighting properties that we recently acquired, currently rehabilitating and/or available for sale. The focus is to accentuate the properties’ potentials and its affordability. Every Story Counts This campaign is dedicated to telling the stories of properties that were purchased, rehabilitated and returned to the community by MALB. This will ideally be done through creating a video documenting the journey from start to finish; from scoping to purchase to rehabilitation to return to productive use. #LearnLandBank This campaign is for teaching our audience about land banking, MALB and their programs as well as other topics related to land banking and real estate investing. Brand Partners Engagement Specifically reach out to individual partners through creating and sharing a post to them while encouraging them to follow, connect and share our posts on social media to help us in Part of the series should be to share a post with each partner individually (see list above) to encourage them to follow us to help (AVE tagline). Posting Schedule
PLATFORM
MON
WED
Facebook Page
8 AM
8 AM
LinkedIn Company Page
8 AM
8 AM
3 PM
3 PM
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 20
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