Brand Overview ABOUT METRO ATLANTA LAND BANK
Metro Atlanta Land Bank (MALB) transforms neighborhoods into thriving communities through acquiring desolate residential and commercial properties, extinguishing delinquent taxes then returning them to productive status. “Along with our partners, we lead the way in eliminating blight in Atlanta.” TAGLINE Affordable Housing. Vibrant Communities. Economic Opportunities. VISION Metro Atlanta Land Bank will support the creation of vibrant communities, affordable housing and economic opportunity by providing market and affordable housing, and public space for the residents of Metro Atlanta. (Derived from the Strategic Articulation Map) VOICE
● Transparent ● Professional ● Knowledgeable ● Innovative and forward-thinking ● Mission-driven
BUSINESS MODEL Metro Atlanta Land Bank’s purpose is to: 1. Acquire tax delinquent, vacant, abandoned and dilapidated properties 2. Extinguish past due tax liens held by the city 3. Facilitate the return of these properties to productive use UNIQUE SELLING POINT
Metro Atlanta Land Bank is the only authority (under the law) within Atlanta who’s capable of clearing delinquent taxes on properties. This unique capability positions them as a primary resource for attractive real estate investment opportunities that benefits the community as well. SWOT ANALYSIS STRENGTHS ● Uniquely positioned to create investment opportunities that benefit both the investor and the community ● Mission driven organization with a strategically planned vision and clear performance indicators WEAKNESSES ● Improvement in quality of photos is needed
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 2
Made with FlippingBook - Online magazine maker