Social Media Strategy SOCIAL MEDIA VISION
Metro Atlanta Land Bank social channels that consistency elicit awareness and encourage knowledge building as well as share promising investment opportunities and housing community development. SOCIAL MEDIA MISSION To utilize social media in engaging Atlanta residents, investors and community partners in our mission to eliminate blight and build thriving communities. OVERALL SOCIAL MEDIA GOAL Metro Atlanta Land Bank will utilize social media to primarily connect and engage with potential investors and organizations to possibly partner with. SOCIAL MEDIA GOALS AND OBJECTIVES ● Create, setup and optimize branded social media profiles ● Teach and educate target audience about MALB and what they are about ● Build brand awareness ● Encourage word-of-mouth ● Encourage employees and stakeholders to engage with the organization’s social media profiles ● Identify and engage with the target audience and: ○ Potential brand ambassadors ○ related publications and well-known contributors ● Participate in various online communities
● To create an engaging and resourceful voice on social media SOCIAL MEDIA TARGET AUDIENCE
● Location: Metro Atlanta ● Age: 30 - 60 years old ● Interests:
○ Community initiatives
■ local community development ■ Neighborhood improvements ■ revitalization of blighted streets
○ Affordable housing
■ building and developing affordable housing ■ investing in affordable housing
○ Social Impact
■ Making a difference
○ Real estate
■ Real estate investing
Me t ro At la n t a La n d Ba n k | So c ia l Me d ia Ma rke t in g St ra t e g y Pla n 4
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